The Row Bags: The Entire Line, Priced and Compared
With the majority of designer bags, the house is made obvious before the eye has finished its work. The Row does the opposite, and that lone decision explains practically everything in how its handbags are designed, priced and resold. The house was set up in 2006 by Mary-Kate and Ashley Olsen and named after Savile Row in London, the street that gave tailoring its vocabulary of restraint. The business is run out of New York City, with a design studio in Tribeca since 2012, a Paris office opened in 2011 and a London office added in 2019. The brand’s own stores are found in Los Angeles, New York, London, Paris and Amagansett, while the remainder flows through the brand’s own webstore and a tight list of stockists. What follows is a row bags overview: the families that really count, the specifications that separate them and what each one costs. Because the brand publishes no master price list, every number below is a market price observed in 2026 rather than an official price.
Reading a The Row Bag Without a Logo
Recognition runs on silhouette, proportion and construction, because there is no exterior logo plaque and no monogram anywhere in the line. A small, discreet exterior stamp is placed low on the bag’s side and is meant to blend into the leather rather than interrupt it, with a the row half moon shoulder second stamp set inside. Hardware is palladium-plated and finished matte or brushed, so it takes in light rather than bouncing it across a room. The linings are treated as materials in their own right: nappa, lambskin, calfskin and cotton herringbone appear where most houses would print a logo jacquard. What governs the tailoring, where a garment is judged by its line rather than its label, applies to the bags without dilution. For the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch and Terrasse To-Go, the brand’s own product pages state Made in Italy.
- Nothing branded outside: no plaque, no monogram, no logo-stamped hardware
- Matte or brushed palladium-plated fittings instead of high-polish gold tone
- Interiors lined in nappa, lambskin, calfskin or cotton herringbone
- A small stamp low on the exterior side, plus a crisp one on the interior
The Margaux Family: The Line-Up, and Why Shopping It Is Hard
Ask anyone to picture a The Row bag and the Margaux is usually the answer, yet it is at present the least straightforward corner of the collection to shop. At an observed $3,650, the Soft Margaux 10 combines 100 percent calfskin in a matte grained finish with a cotton herringbone lining, at 10 x 7 x 7.5 inches and a 5-inch handle drop. Specification runs to an interior toggle closure, belted side gussets, protective metal feet and a removable shoulder strap. Step up to the Soft Margaux 12 at $4,350 and the construction is the same, with 12 x 9 x 7.5 inches and a zip pocket on top. The Margaux Shoulder 12 is a different proposition at $4,900: a lambskin lining, elongated tubular handles, the signature adjustable buckles and narrowed gusseted side panels across 14.75 x 9 x 5 inches. A Margaux 17 exists in leather and canvas at Selfridges, and a Soft Margaux 15 circulates too, though no reliable retail price attaches to either. What is verified is that the original was pulled from third-party retailers during 2025 and that the brand’s own site now shows the Soft and Shoulder versions instead; discontinuation itself has been widely reported but never officially confirmed by the brand.
Totes, Top Handles and Shoulder Bags
The Park family is the commercial engine of the line and the usual first purchase. The N/S Park Tote runs Small at $1,550 to $1,620, Medium at $1,650 to $1,950 and Large at $1,990 to $3,250, with the spread inside each size tracking material and finish rather than capacity. The Park Tote covers Small and Medium at $1,450 to $1,620, the Park Tote Three sits between $1,750 and $2,400, and the XL Park Tote comes in at $2,490. Higher up, a The Row tote bag climbs steeply: Marlo 14 at $5,300, the Alger Tote at $4,900 and the Marco Bag at $6,900. In the top handles it is suede that does the damage: $3,850 for India 10.00 in leather against $5,370 in suede, and Agnes 15 at $5,000, $5,800 and $4,300 in leather, suede and a canvas blend. Around them, Ida is $3,990, Elise and Agnes 12 both $4,400, the Iowa Duffle $5,180, and Idaho holds down the value end at $1,420. Starting at Lori at $1,350 and the 90’s Shoulder at $1,450, shoulder styles rise through Alix at $1,900 and Parker at $2,900 to Jean Shoulder at $3,900, a spread as wide as the totes.
The Small Bags, Clutch Styles and the Opening Tier
The most affordable row handbags aren’t cut-down versions of the expensive ones, but smaller problems solved with the same care. At $1,090 the 90’s Bag has become the collection’s quiet cult object; the Half Moon is observed at $1,390, and one stockist lists a leather variant at $1,690. Since sources conflict on the Half Moon’s dimensions, work from the official 8 x 13.5 x 2.5 inches and expect other listings to differ slightly. The Bourse Clutch, $1,590, proves the point about construction at the cheaper end: calfskin exterior, nappa lining, hinged frame closure, hidden adjustable shoulder strap, 10.2 x 6.5 x 2.3 inches, Made in Italy on the label. The Double Travel Wallet at $590, the Cecily Mini Tote and Ray Pouch at $950 and the Squared Compact Clutch at $1,390 all sit below it. Just above sit the Terrasse To-Go at $1,950, the Dalia Baguette at $2,700 and the Peggy Clutch at $2,900.
The Price Bands at a Glance
The collection falls into three bands that are accurate enough to shop by, and they hold across every category. Most buyers first meet the brand in the entry band, roughly $590 to $1,500. The middle band, roughly $1,550 to $3,500, absorbs the Park totes, most shoulder bags and the better clutches. The top band, roughly $3,600 to $6,900, is where the Margaux family, the India and Agnes top handles and the Marlo totes live. One rule cuts across all three, because suede consistently carries a premium over calfskin on the same silhouette. Even more straightforward is the second rule, namely that the number in a bag’s name is its width in inches.
| Tier | Range observed in 2026 | Representative bags |
|---|---|---|
| Entry level | $590 to $1,500 | Half Moon $1,390, Double Travel Wallet $590, 90’s Bag $1,090 |
| Mid tier | $1,550–$3,500 | Bourse Clutch $1,590, Parker $2,900, N/S Park Tote Small $1,550 |
| Top tier | $3,600 to $6,900 | Marco Bag $6,900, Soft Margaux 12 $4,350, Margaux Shoulder 12 $4,900 |
Archive Models You Will Only See on Resale
You read the secondary market differently once you know the bags no longer sold new, and much of the label’s reputation rests on them. The most recognisable is the Bindle, a suede shape carrying raw-cut trims, a knotted detail and an open top, reportedly retailing around $1,190; the Bindle Three follows, with a padded handle and removable inner pouch observed near $1,700. The Sofia is a structured calfskin flap bag with a metal lock closure and a two-compartment interior, observed on resale between roughly $2,200 and $5,668. The Devon is a compact structured top handle in polished saddle leather with a top zip, a hidden shoulder strap and decorative stitching. Grained or saddle leather, twin handles, a detachable strap, a magnetic closure and both patch and zip pockets constitute the Camden, at approximately 9 x 12.5 x 5.25 inches. The Ascot hobo, the Wander knot crossbody and the nylon Sling 15 are also around, but none carries a reliably documented retail figure.
Resale, Authentication and Care
The secondary market is unusually strong here, though treat it as observed market behaviour, not investment advice. In the Rebag CLAIR 2025 report, The Row posted 97 percent brand-level value retention, crossing into the report’s unicorn tier of 85 percent and above for the first time and trailing only Telfar, Hermes and Goyard. Particular models did better still: the N/S Park Tote at 146 percent as the strongest performer, the Margaux Tote at 107 percent and the Half Moon shoulder at 106 percent. Canvas, nylon, sisal and seasonal-colour pieces routinely discount, so the strength belongs to black and neutral calfskin in the signature shapes rather than the line as a whole. Since the brand operates no public authenticity coding, anyone hunting The Row for sale second hand judges by stitching density, hand-painted edges, matte hardware and whether the bag holds its shape empty. Let the material decide, since no brand-issued care protocol exists: soft dry cloth on calfskin, dry cloth only on nappa and lambskin, a brush and nothing wet on suede, and spot-cleaning alone for raffia and canvas.